Visiting Scholar: Gary Latham



October 16, 9:30 – 11:00 a.m., BN-4000


The Additive Effort of Consciously Set and Primed Goals on Organizationally Relative Tasks


Goals can be set consciously or they can be primed in the subconscious. Both goal setting theory (Locke & Latham, 1990; Latham & Locke, in-press) and the automaticity model (Bargh, 1994; Bargh & Chartrand, 1999) provide frameworks for doing one versus the other. My presentation will describe both field and laboratory experiments that consciously set and prime goals to pursue organizationally relevant tasks. The benefit of testing the automaticity model within the framework of goal setting theory will be explained.


Gary Latham is the Secretary of State Professor of Organizational Effectiveness in the Rotman School of Management, University of Toronto. He is a past president of the Canadian Psychological Association and the Society for Industrial-Organizational Psychology, and the current president of work and organizational psychology (division 1) of the International Association of Applied Psychology. In addition to being awarded the status of Fellow in each of these associations, he is a Fellow of the Academy of Management, Association for Psychological Science, American Psychological Association, National Academy of Human Resources, and the Royal Society of Canada. He has served on the Board of Directors of the Center for Creative Leadership and the Society for Human Resource Management (SHRM).