Visiting Scholar: Izak Benbasat



April 24, 1:30 – 3:30 p.m., BN-3010


A Program of Research on Improving Customer-Information Technology-Company Communications in Electronic Commerce


This presentation will provide an overview and findings of the research conducted during the last decade with my colleagues and graduate students for understanding how to make electronic commerce more productive and enjoyable for customers via the use of information technology (IT) support.

Given that a web site is a company’s “window to the world”, customers interact directly with a number of information technology artifacts provided by the company (such as, product recommendation agents, video product presentations) as well as entities within that company (such as, sales assistants) and other customers (collaborative shopping) via information technology mediated channels. This interaction is designed to enhance customers’ efficiency, effectiveness and shopping enjoyment by providing high quality information technology-based services with the aim of improving customers’ trust in online merchants, reducing their product-related risks of buying on the web, and increasing their loyalty to web merchants and commitment to online shopping.

We have conducted over 20 studies* using laboratory experimentation and field survey methods. The topics studied included: how to improve product understanding on the web; how to provide services to customers via IT support; improving customers’ purchase quality via recommendation agent use, designing product recommendations agents that are trustworthy, and designing social interfaces to such agents; collaborative shopping; and reducing risk and deception in electronic commerce. The talk will provide a brief summary of these studies, describe how they constitute an overall research plan to investigate customer-company communications in electronic commerce, describe the role of theory and design choices made to conduct these studies, and discuss the findings of these studies that will enhance the practical design of electronic commerce interfaces in order to improve the online shopping experiences of customers.

(*The papers describing these studies are listed at


April 25, 9:30 a.m. – 12:00 p.m., BN-4000


Publishing in Top Management Information Systems Journals: Challenges, Strategies & Advice


Publishing in the top Management Information Systems (MIS) journals is becoming increasingly difficult. Sometimes four or five lengthy review cycles are sometimes needed to publish a paper, and the refereeing standards have become much more demanding compared to those a decade ago. At the same time, there are more academics trying to publish in these few elite journals, including European scholars in recent years.

My talk will begin by providing some statistics on the number of academics who manage to publish in these outlets. Then, I will pose the following questions: i) what are the criteria you should use to decide where to publish your work? and, ii) is publishing in the so-called elite journals the only way to justify the quality of your research?

Next, as the main content of my talk, I will discuss the steps one goes through in getting his/her paper published, with my advice about what to do at each of these steps. I will then invite audience members to offer their suggestions on how to achieve success in publishing, and what the MIS community can and should do to make the review process more reasonable, efficient and effective.


Izak Benbasat is a Fellow of the Academy of Humanities and Social Sciences of the Royal Society of Canada and Sauder Distinguished Professor of Information Systems at the Sauder School of Business, University of British Columbia (UBC). He was Canada Research Chair in Information Technology Management from 2001 to 2014. He received the LEO Award for Lifetime Exceptional Achievements in Information Systems from the Association for Information Systems in 2007, and was conferred the title of Distinguished Fellow by the INFORMS Information Systems Society in 2009. He is the author with the highest number of total publications in Information Systems Research and in the MIS Quarterly, the two best journals in information systems, for the years 1990-2014. The total number of citations to his papers (according to Google Scholar) is over 34400 and his h score is 75. He was awarded the UBC Killam Teaching Prize (1996) and the UBC Killam Research Prize (1998). He served as the editor-in-chief of Information Systems Research, the Editor of the Information Systems & Decision Support Systems Department of Management Science, and a Senior Editor of the Management Information Systems Quarterly. He was conference, program and doctoral consortium chair, or co-chair, for the International Conference on Information Systems (ICIS) and the Americas Conference on Information Systems (AMCIS). For Professor Benbasat’s university homepage, please see: