Gardiner Centre expands digital marketing program to Saskatchewan and Minnesota

Sept. 24, 2013

The Gardiner Centre at Memorial University recently established partnerships to expand its digital marketing program to universities in Saskatchewan and Minnesota.

The Gardiner Centre, an outreach arm of the Faculty of Business Administration which offers management and professional development training to business professionals, is set to offer its digital marketing program at the University of St. Thomas in Minneapolis, Minn., and the University of Saskatchewan in October 2013 and April 2014, respectively. The program also take s place at Grenfell Campus, Memorial University, and at Carleton University in Ottawa, Ont., for a total of five program locations.

"The expansion of the digital marketing program into other universities shows the quality of the training developed by Lyle Wetsch and the Gardiner Centre,” said Brian Hurley, director of the Gardiner Centre. “Partnering not only provides new opportunities for growth –  it puts the Gardiner Centre and the Faculty of Business Administration at Memorial on an international stage.

The digital marketing program was developed in consultation with and is facilitated by Prof. Wetsch, an associate professor of marketing at Memorial’s Faculty of Business Administration. Prof. Wetsch has been on the leading edge of the digital revolution for the past 10 years and has received global commendations for his work in social media, including being listed among Social Media Marketing Magazine’s Top 100 Marketing Professors on Twitter, being the only Canadian professor included on the Top 50 Business Professors on Twitter ( and being named as one of the Top 100 Web Savvy Professors for 2012 by Best Online Universities.

Prof. Wetsch was also the first person from a Canadian business school to win the 2013 Hormel Master Teacher Award from the Marketing Management Association presented in the spring of 2013, and he won the Faculty of Business Administration Dean’s Teaching Innovation Award in 2012.

“At Edwards School of Business at the University of Saskatchewan, we are very excited about being able to partner with the Gardiner Centre to run the digital marketing program locally,” said Christina Dolan, program manager of executive education at the Edwards School of Business. “We are launching our first certificate April 29 to May 1, 2014, on social media and e-marketing and are looking forward to having Lyle Wetsch come and share his knowledge and expertise. After hearing Lyle speak at a conference and witnessing his vast understanding of the content first-hand, we are confident that the pull for this program will be having such a strong facilitator to lead the discussion.”

“At the University of St. Thomas we feel that a consistent and well-delivered message about a topic that is constantly changing is pivotal to our mission,” said Joseph Bork, director of executive education open enrolment and custom programs executive education at the University of St. Thomas. “That is why we sought out a thought leader like Prof. Wetsch. His evolving messages as technology and content changes is the solution to our seminar participants who expect a seasoned thought leader of highly topical material.”