MBA students finish top Canadian school at international competition


Memorial’s MBA team consists of (left to right) David
Winsor, Amy Fisher, Janine Brophy and Daan Goossens.

Jan. 20, 2014

A team of four MBA students from the Faculty of Business Administration took on the best in the world recently to claim a division title and finish as the top Canadian team at the 33rd John Molson MBA International Case Competition.

The team, consisting of Janine Brophy, Daan Goossens, Amy Fisher and David Winsor and coached by Prof. Peggy Coady, was third overall following the round robin after defeating Heinrich-Heine-Universität Dusseldorf (Germany), the Graduate School of Business from the University of Pittsburgh Katz, Pa. (United States), FIA Business School (Brazil), and the Krannert School of Management from Purdue University, Ind. (U.S.).

Thirty-six teams from around the world took part in the competition, held Jan. 5-10 in Montreal, QC.

Other Canadian teams in the competition were from Brock University, Concordia University, HEC Montreal, McMaster University, Saint Mary’s University, Université de Sherbrooke, Université Laval, University of Calgary, University of Ottawa and Wilfred Laurier University.

Teams from top universities across the globe, including Yale University, University of Notre Dame, Singapore University, University Technology Sydney and University of Cape Town, also participated.

“Our team is very diverse. We all have international work experience and unique skill sets in marketing, finance and engineering that helped to add real-world value to our presentations, giving us an advantage to help win our division and move on to the semi-finals,” says Mr. Winsor, an engineer with Wood Group PSN.

“For all of us, this was the most intense, challenging, and rewarding week of our MBA program. I couldn't be more thrilled with our team, who've worked so hard since September practicing for this competition. I just want to thank our coach and all of the practice judges, who gave their time and feedback, for making us that much more prepared for this week.”

Nine teams qualified for the semi-finals, which saw the Memorial squad face Université Laval and the University of South Carolina. The latter won the round and moved on to compete against the universities of Minnesota and Kaiserslautern in the finals, with the University of Minnesota emerging as the eventual champion.

The John Molson MBA International Case Competition, hosted by Concordia University, is the oldest and largest business case competition in the world. The format is a round-robin tournament during which teams face off one-on-one as they present five business cases, which are selected from among the top entries in the annual case writing competition.

One of these cases is a live presentation by a major company about a real-life business challenge the company currently faces.

This year, the live case focused on finding energy solutions in Haiti and was presented by former Gov. Gen. Michaëlle Jean, now a special envoy to Haiti for the United Nations Educational, Scientific and Cultural Organization (UNESCO).

Prof. Coady, director of graduate programs at the Faculty of Business Administration, says the Memorial team did an outstanding job in this part of the competition.

“Our team won this case match by using their personal experience and knowledge from the energy sector in Newfoundland and Labrador to provide a very comprehensive recommendation to the Haiti problem. It was really well done.”

Memorial has been participating in the John Molson competition for almost 30 years and is one of the only schools to have won all three of the competition’s awards: the Concordia Cup, the Richard Outcault Spirit Award and the Dr. J. Pierre Brunet Coach Award.

“Memorial has a long tradition of outstanding performance in this case competition,” says Prof. Coady. “Our MBA case team also receives tremendous support from our alumni, business community and faculty members who serve as judges of their practice case competitions. It really does take a village to get a team ready for this competition and we thank all of our supporters.”

Susan White-MacPherson