Blair Winsor


  • Assistant Professor
  • Entrepreneurship
Contact Information
Ph: 709.864.4007
Office: BN-2018
Personal Profile

Dr. Blair Winsor joined the Faculty of Business Administration at Memorial University in August 2013, having taught entrepreneurship, innovation management and small business management-related topics at Edinburgh Napier University in the United Kingdom (UK) for the previous 11 years. Blair has been a manager, angel investor, board member, and consultant in a variety of businesses - ranging from a family-owned corner store operation to a United States-based technology startup – and organizations in Canada and the UK. Dr. Winsor also works with entrepreneurs through Enactus and the Genesis Centre. He is a member of Common Ground and Startup NL.

He completed his doctor of philosophy at University of Warwick Business School in the UK. Dr. Winsor has a bachelor of arts in political science from Memorial, a bachelor of laws from the University of Ottawa, and an MBA from Luigi Bocconi Commercial University in Italy. In addition, he has a diploma in French from the University of Quebec at Chicoutimi and a post-graduate certificate in teaching and learning in higher education from Edinburgh Napier University.


Dr. Winsor teaches (or is planning to teach) the following courses:

  • BUSI 1600: Introduction to Entrepreneurship
  • BUSI 5600: New Venture Creation
  • BUSI 6047: Lean Startup
  • BUSI 6605: Small Business Consulting

His teaching efficacy were recognized by Edinburgh Napier University students with the award for Most Inspiring Lecturer in 2012 and a nomination for innovative teaching, the I Love Innovation award, in 2011.


Dr. Winsor’s research in entrepreneurship can be divided into four main areas:

Creating effective entrepreneurial eco-systems in Newfoundland and Labrador

  • Working Paper: Walsh, J. & Winsor, B., “Culture’s Impact on Innovative Entrepreneurship in NL”.
  • Project: Entrepreneurial Ecosystems: mapping the extent, roles, and effects in St. John’s and Corner Brook.
  • Project: Building Resilient Communities through Social Entrepreneurship: Lessons from the Shorefast Foundation on Fogo Island, Newfoundland and Labrador.
  • Project: GEM (Global Entrepreneurship Monitor) 2014 and 2016.

Time’s effect on innovation

  • Publication: Winsor, B., “Managing Innovation Under Time Pressure: A Practical Perspective,” Technology Innovation Management Review, August 2012.
  • Working Paper: Winsor, B. & Hall, H., “Time in the Triple Helix: Implications for Innovation Project Management”.

Risk in entrepreneurial ventures

  • Publication: Cooper, T. & Winsor, B., “A Practice Approach to Addressing Strategic Risk and Uncertainty in Management Consultants” Journal of Management Policy and Practice, 16 (1). Awarded the Irwin/McGraw-Hill Best Paper in the North American Management Society division of the MBAA International conference 2012.

Effective entrepreneurship teaching and learning

  • Working Paper: Winsor, B. & Hanlon, D., “An Opportunity Evaluation Framework for Introductory Courses in Entrepreneurship”.
  • Project: participating in the Entrepreneurship Education Evaluation Project, which aims to examine both the short- and long-term outcomes of entrepreneurship education across the globe (more information at:
  • Working Case: Lam, J., Winsor, B., & Walsh, “Holson Forest Products Ltd”.
  • Working Case: Smith, J., Winsor, B., Lam, J., & Walsh, J., “Common Ground”.
  • Invited Conference presentations: “Integrating Creativity into the Curriculum”, 2012 EEUK (Enterprise Educators United Kingdom) and “Teaching Entrepreneurship Students to Use Creativity Measurement Tools at ELVIS (Entrepreneurial Learning Visions in Swansea) 2011.