Rachelle Shannahan


  • Associate Dean (Course-Based Masters)
  • Associate Professor
  • Marketing
Contact Information
Ph: 709.864.8522
Em: rshannahan@mun.ca
Office: BN-2028B
Personal Profile

Dr. Rachelle Shannahan has a bachelor of arts (BA) in political science, a master of business administration (MBA) in international business from the University of New Brunswick, and a doctor of philosophy (PhD) in business administration in marketing and supply chain management from the Fogelman College of Business and Economics, University of Memphis.

Dr. Shannahan joined the Faculty of Business Administration in July, 2009. Prior to joining Memorial, she was an assistant professor at the University of New Brunswick. Dr. Shannahan is an active member of the American Marketing Association (AMA) and the Society for Marketing Advances (SMA) as an author, reviewer, discussant, conference session and track chair. Her industry experience includes several years with a major sales and marketing organization.

Dr. Shannahan teaches courses on topics such as introduction to marketing strategy, services marketing, marketing research, and customer relationship management, a course she co-developed with Dr. Kirby Shannahan.

Her primary research interest is in studying customer influence on the personal selling process and on salesperson performance in a relational, business-to-business context. She is also interested in customer participation in service delivery and how this participation impacts customer satisfaction. Her research has been published in such outlets as the Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management and Journal of Business and Industrial Marketing.